Blog

Creating and implementing a digital marketing strategy

We recently launched a six-month online marketing campaign for a local law firm @pieterseinc. The plan was based on a digital marketing strategy document we put together for them. In it, we identified their various key offerings and the clients they would like to...

Mood Boards

Mood Boards "What's the point of doing a mood board?" ▫ I was talking through my brand design process with my sister in law over the weekend and she helped me to realize that the purpose of a mood board isn't as obvious I thought. So here's my quick explanation: ▫ In...

A Legacy of Graphic Design

The ancient art of the side hustle A story about my grandfather's freelance career as a commercial artist. Back in the early 1930's, a young man named Albert came to Port Elizabeth to study teaching and art. Unfortunately, the finer details of this story have been...

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