A Legacy of Graphic Design

The ancient art of the side hustle

A story about my grandfather’s freelance career as a commercial artist.

Back in the early 1930’s, a young man named Albert came to Port Elizabeth to study teaching and art. Unfortunately, the finer details of this story have been lost over time. The old college has changed names many times over the years – It is currently called Port Elizabeth College.  

He grew up in Natal and studied without any financial support from his father (who wanted him to work on the farm and not waste time on scholarly pursuits). Even when he was still a boy in primary school, he displayed a talent for typography. During the school terms, he would freelance at a sign-writing company and buy himself a bicycle to get around. At the end of each semester, he would sell his bike so that he could afford the train ticket to go home for the holiday. 

@freshfirestudio on Instagram

Something is wrong. Response takes too long or there is JS error. Press Ctrl+Shift+J or Cmd+Shift+J on a Mac.
. . .