the essential brand & website package

The Fast Track

Custom-built tools to help you launch, market & sell.

Our essential brand & website package for small businesses.

BRAND & COPY
EMAIL MARKETING
WEBSITE

If you own a small business but don’t have a professional brand and website yet, then The Fast Track package is for you.

If you are thinking about marketing your business in any way, investing in your brand and online presence is a good place to start. This is the time to cast the vision for your business – to state your intent with a brand that is aspirational and communicates the values and status of your company clearly. A good, solid brand and online presence will go a long way in getting you established in the market and will help you to reach new customers. This is why we put together the Fast Track package: to help small businesses strengthen their brand and online marketing efforts quickly and strategically.

Brand Identity & Copywriting

We lay the foundation for your marketing efforts by creating strong and beautiful brand visuals as well as researching and writing the right words.

Web Design & Development

Your website is where all your marketing comes to land. We aim to build user-friendly WordPress sites that serve your clients and sell.

Email Marketing

The first online marketing strategy you can implement is to build your email list so that you can send out marketing emails to potential clients.

the FAST TRACK process

Four weeks from start to launched 

  • week one

    week one

    FIRST THINGS FIRST

    To get things started off right, we spend the first week getting to know you and your business.

    Admin & Setup Week

    • Skype Call
    • Quote + Deposit
    • Project Plan + dates
    • Contract
    • Brand Discovery Questionnaire
    • Client Portal Active
  • week two

    week two

    BRAND + COPY

    Next, we lay the foundation for your marketing efforts by creating beautiful brand visuals and the right words.

    Design of Brand Visuals

    • Brand Inspiration Board
    • Logo Development: 3 Concepts + 3 sets of changes
    • Brand Style Board
    • Stationery: Business Card, Letterhead, E-signature

    Key Brand Copy

    • Home Page
    • About Page
    • Sales Page
  • week three

    week three

    WEBSITE

    Your website is where all your marketing comes to land. We aim to build user-friendly sites that sell.

    Technical Development

    • Hosting + registration included (1 year)
    • WordPress site
    • 5-10 Pages, menus and galleries as required (More complex websites will be quoted extra)
    • Premium, customised theme
    • Optimised for mobile
  • week four

    week four

    EMAIL MARKETING

    The first online marketing strategy you can implement is to build an email list and to send marketing emailers.

    The first steps to take when building a list

    • Email Marketing Setup (Mailchimp)
    • Signup form added on website
    • 3 Email Auto Sequence setup for new signups (copywriting excluded)

    CASE STUDIES

    Servinet Consulting Engineers

    • The Client

      The Client:

      Servinet Consulting Engineers was ready to invest in their branding and marketing collateral to present a more polished and professional image to their prospective clients in both the private and public sectors.

      They had a clear idea of what they wanted for their brand look, so we used a brand discovery questionnaire and a inspiration board to visualise the mood and conceptual foundation for their brand designs.
      We presented 3 logo concepts and provided three rounds of revisions on the final design they chose.

      We were inspired by the bold appearance of concrete, steel and water as they specialise in civil engineering, and incorporated this in the designs.

    • Style research for the new brand

      Our process:

      After the client completes the Brand Discovery Questionnaire, we start the brand design process by searching for stock images that capture the brand values & services well.

    • Brand Inspiration Board

      Next, we create a brand inspiration board to show a developing colourscheme and brand “look”. We tweak this in collaboration with our clients until it is just right.

    • Custom Logo Development

      We start the logo design process with pages and pages of concept drawings. Using the information gathered through the brand discovery process and the brand inspiration board, we work on a design that is completely original to our client, and presents the brand well.

      We further refine the best three concepts in Adobe Illustrator + InDesign, before presenting them to our client in a real-world mockup format. This makes it easier to imagine the logo being used in practice.

    • Branded Stationery

      After the logo is finalised, we move on to other brand colateral, such as business cards, efooters and as in this case, a company profile.

    • Web Development

      We develop a website using the new brand, prioritising usability and mobile responsiveness.

    CASE STUDIES

    Zonke General Trading

    • The Client

      The Client:

      Zonke General Traders is another relatively new company that we developed a brand for towards the end of 2017.

      They gave us free reign to work on a brand concept for them. We used a brand discovery questionnaire and a inspiration board to visualise the mood and conceptual foundation for their brand designs.

      They are focused on uplifing and empowering their communities and to deliver high quality services within the construction industry.

      We presented 3 logo concepts and provided three rounds of revisions on the final design they chose.

      We were inspired by the rich textures of leather and copper, and incorporated this in the designs.

    • Style research for the new brand

      Our process:

      After the client completes the Brand Discovery Questionnaire, we start the brand design process by searching for stock images that capture the brand values & services well.

    • Brand Inspiration Board

      Our process:

      Next, we create a brand inspiration board to show a developing colourscheme and brand “look”. We tweak this in collaboration with our clients until it is just right.

    • Custom Logo Development

      Our process:

      We start the logo design process with pages and pages of concept drawings. Using the information gathered through the brand discovery process and the brand inspiration board, we work on a design that is completely original to our client, and presents the brand well.

      We further refine the best three concepts in Adobe Illustrator + InDesign, before presenting them to our client in a real-world mockup format. This makes it easier to imagine the logo being used in practice.

    • Branded Stationery

      Our process:

      After the logo is finalised, we move on to other brand colateral, such as business cards, efooters and as in this case, a company profile.

    • Web Development

      Our process:

      We develop a website using the new brand, prioritising usability and mobile responsiveness.

    FAQ’S

    Frequently Asked Questions

    I don't have any wording or photos yet
    No worries! The Fast Track package includes strategic copywriting for the three most important pages on your website. We also spend quite a bit of time on sourcing high quality stock images to use in your designs and that will also be able to use in future marketing campaigns.
    How will the payments work?

    After the initial Skype conversation, we send a quote. When the quote is accepted, we send through an invoice for the whole ammount, but only 50% is due at the start of the project. The balance will be due as soon as we complete the project, before we go live with the website. After we receive the final payment, the website will go live.<br><br>

    I already have a domain + hosting for my website

    No problem! We take a look at your hosting package and if all is well for our requirements, we will continue on your hosting package. If we see any problems, we will guide you through the process of moving the site to a more suited solution.

    I need a few other items designed as well (for example, a company profile or brochure)

    That’s great, because now that we have establised a new brand for you, we can implement it in your other designs as well. Additional items will be quote extra. Be sure to mention these in our initial Skype meeting.

    The Fast Track is my flagship brand & design package. It is what every small business needs to launch their business online.

    Investment

    The Fast Track Package includes the following:

    • Brand research
    • A custom-designed logo (3 concepts + 3 sets of changes)
    • Branded stationery
    • Quality brand copywriting for your website (3 pages)
    • A selection of stock images
    • Website: The first year’s hosting and registration
    • A custom-designed WordPress Website (5-10 pages)
    • Email Marketing: MailChimp Setup

    Package price

    The final quoted price may be different if additional designs are required:

    From $850

    From R12 500

    My clients say

    I have had the privilege of working with many amazing clients throughout the years. (I counted 169 just since 2014 when I started using Toggl). A few nice things they have had to say:

    “Since working with Freshfire we have seen that our business is getting more recognition.

    I have recommended your services to others because of your good work.”

    Siyabonga Khoza

    Director, Servinet Consulting Engineers

    “Outstanding quality of work! Loads of patience for all those small changes requested. You see the clients dreams and visions and make it your own! You come up with such great ideas which I would never even think about.”

    Anri Wolmarans

    Franchisor, Funky Frogs Indoor Play Centres

    Working with Karin has been a pleasure, she is super professional and the whole creative process was a joy for me. After I’d completed the initial interview process, I knew she was going to create something amazing, because she just GOT me. She put together a mood board that blew my mind! I was beyond excited!

    Sharon van Wyk

    Blogger, The Blessed Barrenness

    You are incredibly knowledgeable with many aspects when it comes to technology. Your artistic work is great and I feel that my website looks unique and very professionally done.

    Kelly Cruickshank

    Business Owner, Blushing Bride Designs

    Latest Work

    To see more examples of recent projects, click the portfolio link below.

    Let's get started

    How can I help you launch and grow your business online?

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