Freshfire Design Studio

Branding and web design for consultants and small business

Strategies and tools created to help service consultants and small businesses grow their reach in meaningful ways.

Branding | Websites | Digital and Print Design | Training

Work with me

Welcome! I’m Karin Steenkamp – brand designer to consultants and small business startups.

Thoughtful and Imaginative Design

Are you looking for a brand designer who just gets you?

I can help you by bringing clarity to your ideas that may still feel a little jumbled and incomplete. (This is the feedback I receive most often from my clients!)

I follow my tried and tested brand and web design processes to help my clients build the visual aspects of their brands and websites from the ground up.

We can take a deep dive into the marketing strategy for your business and build the visual branding foundations that you can use in all your marketing products.

My process is collaborative, meaning you will have plenty of opportunities to provide feedback along the way. You can trust me with your designs because achieving a high-quality result is my highest priority.


I provide the following design services

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Branding Design

Start with a brand questionnaire and end with a complete asset folder with several versions of the logo and corporate identity collateral.

MDY Slideshow 2b

Web Design

Beautiful website designs built with a focus on a solid foundational SEO setup and strategic content planning and sales pages.
MDY Kit Bundle

Digital & Print Design

From Social Media Graphics to Coffee Table Books and everything in between, I can help bring your design briefs to life.


Customized one-on-one training to empower business owners who prefer to do it themselves in Canva, WordPress, Mailchimp, Adobe etc.

My mission

I aim to help you reach your ideal clients - through designs that are both beautiful and functional.
Work with me
If you offer consulting or coaching services, recently started a new business, or have reached a point where you know you need to invest in your brand and online presence, I can help move things up to the next phase.

I aim to help you reach your ideal clients – through designs that are both beautiful and functional.

A well-designed brand will speak clearly and invitingly to your ideal client. A brand that looks the part, reveals the future of your business visually and symbolically. A brand that is consistent across all channels and applications communicates professionalism and cultivates trust.

I’m proud to set my clients up for success with a professional branding toolkit as well as the guidelines and – where needed – the technical skills to use them.

Putting yourself online to market your business or service can be daunting at first. I would like to make this process a positive, collaborative, and joyful experience.



A snapshop of some of my best work 

MDY Meal Planning Kit 1
MDY Slideshow 2b
MDY Luggage Tags s